Wordly is a full service copywriting and communications agency based in Melbourne, Australia. With over 10 years of experience, the team are known for their technical writing skills and are experts at transforming dense or complicated content into copy that is easy to read, understand and enjoy.
Having outgrown the existing brand visuals, founder Sally was looking for a brand identity that felt high end and polished inline with the professional industrial clients they work with. At the same time, she looked to expand her focus towards the arts and culture space and therefore needed brand visuals that could also appeal to a visually-discerning creative audience.
An exercise in balance, I chose to pair a minimal colour-palette with a masculine logotype suite that featured exaggerated ink-well detailing. To create depth, a curated mix of architectural landscapes and mostly monochromatic scenes was chosen for supporting photography with timeless typography tying everything together. A collection of geometric icons was developed to reflect the brand’s values which in turn was used to create brand patterns and embellish touchpoints while maintaining a minimalist feel.
See Wordly's work here.
It's made me fall back in love with my business.
Your ability to take my crazy ramblings and transform them into a brand that truly resonates with me, and will serve both my existing clients and the new markets I'm keen to break into.
Lots of designers will put together a logo and brand elements, but then not be keen to also supply business card designs and social media templates in Canva. It meant that all of the aspects of the brand were there and ready to go without any additional time and effort required.
Sally Wood
Wordly
Anna Rogan
Sarah Stanford
Elderflower Ephemera
Social Proof Sidekick
Damn Write
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
