About

You didn’t build your business to do things the way they’ve always been done.

My Approach

I’m here to find, capture and celebrate your unique— and use it to connect with your people.

What you don’t get at Obscurio & Co.

What you do get

The Obscurio & Co. mission

Capturing your unique, delivering good brand strategy and creating thoughtful designs that make a connection with your audience and an impact for your businesses.

Unusually yours, Laura Richter

Rebrand Wrapped: A deep dive into rebranding my design studio

Oh so long in the making, this article delves deep into all the behind-the-scenes that went into designing and launching my rebrand. From sharing the origins of the brand visuals to mapping out everything that went wrong, I’ll take you through all the pieces.

A hand holds the Obscurio & Co. custom giftwrap paper

Being a Chameleon of Brand Design

Do I think having no specific design style is my design superpower? Let’s find out! I look at the difference between aesthetic and strategy-centred brand design methods and explain the benefits of each.