Journal

How I use Dubsado in my brand design business

The most helpful tool behind my business that has freed up the most time and mental space. Let me sing the Dubsado praises.

Curious People | Rosie Turner

This month's Curious Person is Rosie Turner- an artist and creative facilitator based in Naarm/Melbourne. Together we explored the theme of The Darkest Night inspired by the winter solstice.

Curious People | Amy Ludvik

This month's guest curator is Amy Ludvik- the content creator behind Amy of Melbourne and pattern maker behind The Craefty Witch. Together we explored the theme of 'A Cultural Resistance' and looked at how contemporary folk-art can be a means of protest (just in time for Eurovision).

Curious People | Jessie Short

This month's Curious Person is Jessie Short- a designer and owner of Stash World, a sticker and stationery store based in Brisbane, Australia. Together we explored the theme of 'Collector of Collections'- everything from organised trinkets to goblin-esque hoards.

Your logo isn’t everything (and why focussing on it is killing your brand)

Take a step back from the logo obsession.

Curious People | Emma Sjaan Beukers

This month's Curious Person is Emma Sjaan Beukers- a designer and illustrator based in Naarm (Melbourne). Together we explored the theme of Auspicious Adornments by looking into Talismans and ornamentation of luck.

Curious People | Tamzen Hunter

This month's Curious Person is Tamzen Hunter- a creative and set designer based in Brisbane, Australia. Together we explored the theme of 'Tiny Worlds' taking inspiration from all manner of small wonders- miniatures, dioramas and automatons.

Merry Kitschmas: A StrangeGoods x Stash World collab

Collaborating with Stash World as part of their ‘Merry Kitschmas’ sticker club release- what a seasonal dream!

How to plan a creative brand photography shoot (and why getting it right is so important)

Overwhelmed? Nervous? Feeling lost? You’re not alone! Inspired by my own recent adventures in crafting a creative brand photoshoot, this guide outlines the role of photography as part of your brand identity and how to best prepare (and feel confident) going into your shoot.

Rebrand Wrapped: A deep dive into rebranding my design studio

Oh so long in the making, this article delves deep into all the behind-the-scenes that went into designing and launching my rebrand. From sharing the origins of the brand visuals to mapping out everything that went wrong, I’ll take you through all the pieces.

A hand holds the Obscurio & Co. custom giftwrap paper

Being a Chameleon of Brand Design

Do I think having no specific design style is my design superpower? Let’s find out! I look at the difference between aesthetic and strategy-centred brand design methods and explain the benefits of each.

Welcome to a Museum for the Curious

What do you mean you ‘opened a museum’?! Learn more about the Pinterest curatorial project created as part of my rebrand to celebrate all things unique and beautiful.

A large sandstone museum stands with a blue sky and garden courtyard in the front. The flags hanging have beetle logos and the title "Museum for the Curious' in a bold serif typeface.

My business journey- from collage artist to brand designer

From collage artist and printmaker to designer- how did THAT happen?! Read about my journey to becoming a branding designer for niche businesses and how all the stops along the way have contributed to my approach and process.

Brand Photography 101- What it is and how to get it right

As a brand designer, the biggest issue I see with brands is their lack of impactful brand photography. Learn more about what brand photography is and how it can be leveraged to best communicate your unique brand strategy.

Brighter Day

Brighter Day is an adaptable and accessible fashion label that has been created for those undergoing medical treatment.

Matilda & Clancy

Matilda & Clancy is a is an Australian children's swimwear label for people who love and connect with life on the land and childhood nostalgia.

Helena Rose

Helena Rose is a high-end headwear and accessories who created elegant pieces sure to be treasured for years to come. Since the creation of this brand identity, Helena has pivoted to become a florist and uses the brand identity for that business.

But What To Wear

Jessica Ewings of But What To Wear is an editorial stylist and content creator who combines quirky personality with fashion-infused storytelling.

Death Valley Store

Death Valley Store is an e-commerce jewellery brand inspired by a rock’n’roll coolness and deserts of the USA. The edgy pieces reflect the confident nature of the customer base- beauty guarded by hidden dangers.