Journal

Rebrand Wrapped: A deep dive into rebranding my design studio

Oh so long in the making, this article delves deep into all the behind-the-scenes that went into designing and launching my rebrand. From sharing the origins of the brand visuals to mapping out everything that went wrong, I’ll take you through all the pieces.

A hand holds the Obscurio & Co. custom giftwrap paper

Being a Chameleon of Brand Design

Do I think having no specific design style is my design superpower? Let’s find out! I look at the difference between aesthetic and strategy-centred brand design methods and explain the benefits of each.

Welcome to a Museum for the Curious

What do you mean you ‘opened a museum’?! Learn more about the Pinterest curatorial project created as part of my rebrand to celebrate all things unique and beautiful.

A large sandstone museum stands with a blue sky and garden courtyard in the front. The flags hanging have beetle logos and the title "Museum for the Curious' in a bold serif typeface.

My business journey- from collage artist to brand designer

From collage artist and printmaker to designer- how did THAT happen?! Read about my journey to becoming a branding designer for niche businesses and how all the stops along the way have contributed to my approach and process.

Brand Photography 101- What it is and how to get it right

As a brand designer, the biggest issue I see with brands is their lack of impactful brand photography. Learn more about what brand photography is and how it can be leveraged to best communicate your unique brand strategy.

Brighter Day

Brighter Day is an adaptable and accessible fashion label that has been created for those undergoing medical treatment.

Matilda & Clancy

Matilda & Clancy is a is an Australian children's swimwear label for people who love and connect with life on the land and childhood nostalgia.

Helena Rose

Helena Rose is a high-end headwear and accessories who created elegant pieces sure to be treasured for years to come. Since the creation of this brand identity, Helena has pivoted to become a florist and uses the brand identity for that business.

But What To Wear

Jessica Ewings of But What To Wear is an editorial stylist and content creator who combines quirky personality with fashion-infused storytelling.

Death Valley Store

Death Valley Store is an e-commerce jewellery brand inspired by a rock’n’roll coolness and deserts of the USA. The edgy pieces reflect the confident nature of the customer base- beauty guarded by hidden dangers.

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