Journal

Rebrand Wrapped: A deep dive into rebranding my design studio

Oh so long in the making, this article delves deep into all the behind-the-scenes that went into designing and launching my rebrand. From sharing the origins of the brand visuals to mapping out everything that went wrong, I’ll take you through all the pieces.

A hand holds the Obscurio & Co. custom giftwrap paper

Being a Chameleon of Brand Design

Do I think having no specific design style is my design superpower? Let’s find out! I look at the difference between aesthetic and strategy-centred brand design methods and explain the benefits of each.

Brand Photography 101- What it is and how to get it right

As a brand designer, the biggest issue I see with brands is their lack of impactful brand photography. Learn more about what brand photography is and how it can be leveraged to best communicate your unique brand strategy.

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Rebrand Wrapped: A deep dive into rebranding my design studio

Being a Chameleon of Brand Design

Brand Photography 101- What it is and how to get it right