Effective Date: May 2024

 

INTRODUCTION

AI is one of the most transformative technological shifts in human history. This statement is designed to ensure the responsible use of AI in my business, and influence responsible use of AI within my industry. 

Thank you and credit to Paul Roetzer and the Marketing AI Institute team for supplying The Responsible AI Manifesto for Marketing and Business as a starting point for us to define our own responsible practices in our own businesses as this technology evolves.

 

MY RESPONSIBLE AI PRINCIPLES

1. I believe in the responsible design, development, deployment and operation of AI technologies.
2. I believe in a human-centred approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous.
3. I believe that humans remain accountable for all decisions and actions, even when assisted by AI. The human must remain in the loop in all AI applications.
4. I believe in the critical role of human knowledge, experience, emotion, and imagination in creativity, and we seek to explore and promote emerging career paths and opportunities for creative professionals.
5. I believe in the power of language, images and videos to educate, influence, and affect change. We commit to never knowingly use generative AI technology to deceive; to produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda.
6. I believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions.
7. I believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders.
8. I believe in personalisation without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation.
9. I believe in intelligent automation without dehumanisation, and the potential of AI to have profound benefits for humanity and society.
10. I believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society.
11. I believe in the importance of upskilling and reskilling professionals, and using AI to build more fulfilling careers and lives.
12. I believe in partnering with organisations and people who share these principles.

 

HOW I USE AI TODAY

While I am constantly experimenting with AI technologies to drive efficiency and performance across my business, the primary use cases today are in the generative AI space for marketing, specifically content creation for my own marketing related content and in some aspects of client-related work. I currently use a collection of Software-as-a-Service (SaaS) products for:

1. Speech-to-text transcription
2. Content summarisation
3. Outline generation
4. Ideation
5. Copywriting
6. Editing