Helena Rose is a high-end headwear and accessories who created elegant pieces sure to be treasured for years to come. Since the creation of this brand identity, Helena has pivoted to become a florist and uses the brand identity for that business. 

This work was created as part of my role as lead designer at The New Garde, a full-service agency for the fashion industry (now closed). I designed this brand identity alongside monthly social media campaigns, packaging and signage. 

Case Studies from the Archive are projects that were created several years ago (often in agency roles) and may no longer be in circulation. You can see more recent work here.