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Case Studies from the archive

But What To Wear

Jessica Ewings of But What To Wear is an editorial stylist and content creator who combines quirky personality with fashion-infused storytelling.

This work was created as part of my role as lead designer at The New Garde, a full-service agency for the fashion industry (now closed). I designed the brand identity alongside monthly social media campaigns and media kit.

Case Studies from the Archive are projects that were created several years ago (often in agency roles) and may no longer be in circulation. You can see more recent work here.

  • Brand designer portfolio image of the imagery the fashion stylist brand design of But What To Wear had to match. The Fashion stylist branding image shows a pair of legs in a white and black striped skirt in a white scene, a black journal and canvas bag in the foreground.
  • Rebranding case study image of the But What To Wear brand icon on a black background. The white logo shows a stacked ‘BWTW’ in an elegant serif, the W having an over-the-top curl.
  • Rebranding case study image of the But What To Wear brand logo on a black background. The white logo shows a stacked ‘But What To Wear’ in an elegant serif set in all caps.
  • Brand designer portfolio image of the imagery the fashion stylist brand design of But What To Wear had to match. The Fashion stylist branding image shows a woman in blue striped shirt and orange blazer holding up orange halves in front of her eyes.
  • Brand designer portfolio image of the imagery the brand design of But What To Wear had to match. The Fashion stylist branding image shows a woman sitting on a vintage chair backwards while wearing black pants and heels, a white shirt and holding a black top hat.
  • Rebranding case study image of the Jessica Ewings brand logo on a black background. The white logo is stacked and is set in a minimal sans serif in uppercase.
  • Stylist Rebranding case study image of the But What To Wear media kit. The custom document design shows two pages on a concrete floor- the first is the cover (and features and image of Jess) and the second outlines her packages.
  • Stylist Rebranding case study image of the But What To Wear social media add. Graphic shows a woman bending over backwards in a tan background with the brand logo and copy to the left.

Tags: Case Studies

Obscurio & Co. brand designer Laura Richter headshot. This strategic logo designer is wearing as pink dress, has blue hair and is smiling brightly. There are red light flares over the whole image.

Unusually yours, Laura Richter

Laura is a brand strategist and designer, and the founder of Brisbane-based brand studio Obscurio & Co. where she helps small niche businesses find, capture and celebrate their unique. Laura’s speciality is creating strategic and functional brands with a twist of the unusual and aesthetic.

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I am fortunate to live and carry out my work on Turrbal land, where sovereignty was never ceded. This land always was, and always will be Aboriginal land.

Products, brand identity, shopify design and everything by me. Development by Lyndon Moore. Website copy by Anna Rogan. Brand headshots by Jill Kerswill.

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