Death Valley Store is an e-commerce jewellery brand inspired by a rock’n’roll coolness and deserts of the USA. The edgy pieces reflect the confident nature of the customer base- beauty guarded by hidden dangers.

This brand identity was created as part of my role as lead designer at The New Garde, a full-service agency for the fashion industry (now closed).

Case Studies from the Archive are projects that were created several years ago (often in agency roles) and may no longer be in circulation. You can see more recent work here.