Case Studies from the archive

Death Valley Store

 Death Valley Store is an e-commerce jewellery brand inspired by a rock’n’roll coolness and deserts of the USA. The edgy pieces reflect the confident nature of the customer base- beauty guarded by hidden dangers.

This brand identity was created as part of my role as lead designer at The New Garde, a full-service agency for the fashion industry (now closed).

Case Studies from the Archive are projects that were created several years ago (often in agency roles) and may no longer be in circulation. You can see more recent work here.

Obscurio & Co. brand designer Laura Richter headshot. This strategic logo designer is wearing as pink dress, has blue hair and is smiling brightly. There are red light flares over the whole image.

Unusually yours, Laura Richter