Kirsty Fanton is a copywriter and educator that leverages her background in psychology in everything that she does. Her newest offering (for other copywriters and all kinds of business owners) is the Social Proof sidekick- an ebook that teaches readers how to collect and leverage social proof in the most effective ways.
Having worked together on The Mirror Journal, it was important for this resource to feel united with Kirsty’s brand and other offerings. Large amounts of content were needing to be communicated in a way that was easy to digest and refer back to in the future. Other features of the product included an interactive PDF form-builder as well as a large array of screenshots that served as evidence.
Rather than using all of Kirsty’s bright brand colours, the bold blue (and supporting creams) was chosen to be the uniting link in artwork. Title pages feature collages of moving hands to suggest the idea of people talking to each (and giving feedback) with paper textures helping to bring some tactility to an otherwise digital experience. The internal typesetting and annotation call-outs are kept intentionally minimal to increase readability and ensure easy printing incase users wanted to print it for reference.
Shop the Social Proof Sidekick here.
Copy by Kirsty Fanton (obvs). Interactive Workbook Implementation by Kate Burgener.
Laura was an absolute dream to work with.
I gave her a brief that would probably annoy the shit out of most designers – one that was based on how I wanted the product to feel, and came with no examples of things I liked (I know: I’m the worst) – but Laura took it and created something utterly perfect. From the first concept, I was deep-in-my-bones excited about the direction and execution, and knew I was in very safe hands. I always think the best partnerships in business result in something greater than you could create on your own, and this is exactly what I got with Laura.
Kirsty Fanton
Copywriter, Strategist and Coach
The Mirror Journal
Anna Rogan
Sarah Stanford
Live A Love Riot
Astille
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
