Sarah Stanford is a content designer and copywriter that helps businesses solve their complex content problems. Having decided to rebrand from her old business name (Novelise), Sarah needed a brand identity that felt authentically her and was able to grow with her new self-titled direction.
While Sarah’s former branding was functional, it didn’t fully represent her fun personality or communicate her expertise or brand positioning. With only a logo and scattered colours (and no established brand system), constant changes and inconsistencies crept in every couple of months with Sarah struggling to know how to work with her brand.
Inspired by her love of mid-century design, a vibrant and playful brand identity was created to stand out from the minimal aesthetic favoured by competitors. Gradient textures and fun retro shapes (created in multiple variations) fostered flexibility which empowered Sarah to be creative and curate the look of specific content she created. A focus on clean and legible typography helped amplify the concept of ‘creating order’ while the supporting graphics provided the required garnish for stand-out content marketing applications.
See Sarah's work here.
Laura is like a gold panner, sifting through to find the little specs of light, and turning them into something complete.
The way I was forced to think so deeply about my brand and business. Before starting this project, I had done a lot of (high price point) work on messaging and positioning, and I don’t think it got me anywhere near as close to the heart of my brand as our conversations, the questionnaire, and what you pulled out from that tangle of ideas.
There is less second-guessing “is this good” or “does this look professional” because I know it does. Because Laura made me think deeply about the brand and what I wanted to put out into the world, we also made the decision to shift from a business name to operating under my own name. I feel more comfortable and settled in the brand, so I know it will be easier for me to work with.
With my name at the front, and a visual style that instantly communicates what it feels like to work with me, it does feel more comfortable. The more I think about it, the best I can describe it is feeling “at home” in the brand.
Sarah Stanford
Anna Rogan
Live A Love Riot
Social Proof Sidekick
Elderflower Ephemera
Damn Write
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
