Elderflower Ephemera is a photography studio differentiated by a desire to capture authenticity through film photography. The founder, Libby Peddieson, works with commercial and private clients while also creating educational content to guide the amateur and experimental film photographer.
With atmospheric photography and Libby’s own illustrations at the forefront of communications, Elderflower Ephemera needed a balanced brand that didn’t feel overpowering. With such a long business name, the logo elements were purposefully designed in a clean, casually elegant style with a large range of variations able to suit any situation. The vintage-inspired serif typeface reflects the nostalgic film medium with a geometric elderflower icon keeping the brand firmly contemporary. The rich, heritage-inspired colour palette works alongside the subtle tones of the grainy photographs and provides flexibility for branded collateral.
See Libby's work here.
Working with Laura was so easy and fun.
She listened to my ideas and we had open communication through every stage of the branding process. She asked me questions I hadn’t considered before and truly helped me visualise my business and brand identity.
My business is only in the beginning stages and Laura set out to create flexible branding that could be used for various applications, now and in the future. I have been able to use my new branding to elevate my online portfolio and social media profiles.
The design Laura created for me is not only beautiful and professional, it successfully conveys the vision I have for my photography business.
Libby Peddieson
Elderflower Ephemera
Heartstory
The Vixen Society
Sarah Stanford
Live A Love Riot
Anna Rogan
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
