Located in Dallas, The Vixen Society combines boudoir photography, a lingerie store shopfront and an empowered community. Led by founder Tamara, the team creates amazing imagery by guiding their clients in a clear and empathetic way to help them reconnect with their own confidence.
When looking to rebrand the business under a new name, Tamara wanted a clean, sophisticated and adaptable identity that could grow with all facets of her business. It was important that The Vixen Society felt like a premier destination not just for amazing photos but also to find your people and a community of women that will build you up and celebrate you.
The primary brand logo and supporting icon was developed to feel as strong, feminine and as unapologetic as the clients that work with The Vixen Society. Utilising a mostly monochromatic palette (with touches of deep green and blue), the dark visuals feel mysterious and alluring with minimal statement typography further helping to communicate the sophisticated feel. A large array of social media templates was developed to allow flexibility across all facets of the business.
See The Vixen Society's work here.
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That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
