Soap Cult Australia creates unusual, ethical soaps that enable self-care to be incorporated into even the busiest of days. Taking inspiration from witchcraft, the occult, secret societies and astrology- every product is infused with ethical production and a commitment to sustainability.
After 10 years in business with a 100% DIY approach, a new business name heralded a rebrand to better communicate the high quality and uniqueness of the product offering. Maker (and cult leader) Aliya was embarrassed by unboxing videos and found it impacted her desire to develop products or create marketing content.
Inspired by secret societies and a dark occult aesthetic, I created a distinct visual language full of adaptable logo formats and intricate illustrations able to be used flexibly across all brand touchpoints. With the rebrand partially initiated by brand shame over user generated content, I focussed on creating distinctive, professional labels alongside custom stickers, stamps, thank you cards and tissue paper to encourage customers to post their purchases on social media. The clean and adaptable approach to labels also allows for seasonal adaptations- the intricate Victorian-inspired Halloween aesthetic and blood-red Christmas range feels unique but still inline with the core collection.
Shop Soap Cult Australia here.
Laura solved my problems completely. Working with her was the best thing I ever did for my business.
I had a promising, growing small business that I’d been DIYing myself for about 10 years. I knew that it could be something great but I was being held back by my obviously amateur branding and packaging. The fans I had were loyal but I couldn’t really expect to have the full-time income business of my dreams unless I raised my business profile.
I don’t have a branding or packaging problem anymore and I feel more passionate about my business than ever. It’s so cohesive that it’s actually made my brand voice and everything that follows, like my social media presence, website copy, blogs, videos etc feel really clear and easy. I’ve now got a brand I’m proud of. No more cringing at an unboxing video as every mismatched, low budget and DIY label I’d thrown together over the last few years was put on display for the whole world to see.
Seriously, if you’re a bit strange and unusual like me and have a brand that has lots of potential but you can’t do it all on your own, get Laura to help. You’ll be blown away. Best money I’ve ever invested in my business, for sure.
Aliya Hutchinson
Cult Leader, Soap Cult Australia
Sonture
Moss & Brooke
The Boldest Co.
HeartRadiance
Edenki
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
