Moss & Brooke is an artisanal botanical perfumery specialising in small batch fragrances inspired by dark forests and fairytale florals. Dedicated to creating sensory experiences for their customers, the brand focuses on refined perfumes alongside a range of handcrafted candles and considered skincare.
Having chosen to niche into high-end botanical perfumery, founder Spencer found that the original brand identity was too generic to stand out on shelves and didn’t communicate the premium offering of the products. The rebrand visuals needed to communicate the magical brand inspiration of the dark forest while still having a wide appeal for wholesale customers.
A cheeky fox was chosen as the brand icon to balance a sophisticated and heritage-inspired logotype. These elements allowed for brand flexibility across a wide range of packaging needs- an especially important consideration when working with tiny fragrance bottle surface area. Inspired by the concept that fragrance can imprint onto you through memory, I chose hand-carved linoprint graphics as the perfect vehicle for communicating that nature can stop you in a moment. With many of the industry competitors favouring dark, gothic aesthetics, I chose to keep all of the packaging light and airy so as to stand out best in nature-inspired product photography.
Shop Moss & Brooke here.
Campaign and product photography by Tina Crespo.
Take a deep breath and just trust Laura!
One of the first things I noticed was the constant number of compliments and positive feedback about our new packaging, logo, website, and whole look. My brand has become more profitable, with our prices reflecting our new luxe packaging.
Laura is an incredible communicator, and never left me guessing on “next steps” or timelines. She listened to my feedback, offered sensible suggestions, and nudged me out of my comfort zone in the BEST ways – she knows what she’s doing, and I’m glad I listened! I feel so confident in our new style and professional look. Laura really helped take this brand to the next level!
Spencer Rhodes
Moss & Brooke
Sonture
HeartRadiance
Soap Cult Australia
The Boldest Co.
Edenki
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—