Moss & Brooke is an artisanal botanical perfumery specialising in small batch fragrances inspired by dark forests and fairytale florals. Dedicated to creating sensory experiences for their customers, the brand focuses on refined perfumes alongside a range of handcrafted candles and considered skincare.

Having chosen to niche into high-end botanical perfumery, founder Spencer found that the original brand identity was too generic to stand out on shelves and didn’t communicate the premium offering of the products. The rebrand visuals needed to communicate the magical brand inspiration of the dark forest while still having a wide appeal for wholesale customers. 

A cheeky fox was chosen as the brand icon to balance a sophisticated and heritage-inspired logotype. These elements allowed for brand flexibility across a wide range of packaging needs- an especially important consideration when working with tiny fragrance bottle surface area. Inspired by the concept that fragrance can imprint onto you through memory, I chose hand-carved linoprint graphics as the perfect vehicle for communicating that nature can stop you in a moment. With many of the industry competitors favouring dark, gothic aesthetics, I chose to keep all of the packaging light and airy so as to stand out best in nature-inspired product photography.

Campaign and product photography by Tina Crespo.