We feel completely inspired by the possibilities that Laura has opened our eyes to. As a result of our new branding we have a renewed sense of direction, new energy and passion, as well as a totally new vision for our company.
We lacked enthusiasm and drive for our business, and felt a bit lost as to how to progress forward. As a result, sales were dwindling, our website was a mess. We all felt like things needed to change, but were very overwhelmed as to how to start, and the scale of changes that needed to happen.
We feel invigorated by the changes that we see in our business, it has been a completely inspiring process and much more far reaching than we ever expected. We all certainly feel a sense of inspiration, to see our brand through the eyes of Laura has enabled us to dream bigger than we had ever anticipated. We have already seen results too – with retail as well as opening up the realm of wholesale.
Even those of us who weren’t entirely sure of the scope of the changes have come full circle, feeling a sense of relief in the new product labels and look of the business. More than anything, we value Laura’s ability to upscale a business and understand its future needs better than we could, at that time. Her vision far exceeds the aesthetic qualities of a brand, bringing with it careful consideration towards usability, inclusivity, practicality and most of all, authorship – the end product really felt like it was ours, as if we had always known that this new version of our brand was there.
