The Boldest Co. is a range of handmade personal care products that aim to be the everyday moment of self-care for millennial women. With large scale wholesale and community building goals, the brand needed to project confidence and effectively carry core brand messaging.

With the personal care market so saturated, packaging design needed to stand apart from traditionally ‘feminine’ competitors while clearly communicating the brands’ values and rebellious attitude. More than just a product range- the business seeks to create a community that celebrates imperfection and champions the voices of everyday women and therefore required a brand identity that was adaptable and expandable for future marketing activities.

Inspired by 1960s design, minimal typography and bold colours were combined for a brand identity that feels fresh, confident and exciting. A suite of textured patterns featuring organic shapes help to balance the clean and decisive logotype and supporting brand typography. Each scent family is assigned its own colour-way based on the brand colour palette with the muted rainbow-style aesthetic allowing new ranges to be added over time. Touchpoints such as custom tissue paper and side faces of packaging serve to communicate essential brand messaging with much of the Shopify website design structured to convey the brand values and mission.

Shop The Boldest Co. here.

Brand copywriting by Anna Rogan. Campaign and product photography by Tina Crespo.