Crimson Culture lovingly produces small-batch, luxury coco soy candles in Brisbane, Australia. Each carefully-curated fragrance is inspired by a historical figure or dreamy destination and is intended to bring a whimsical presence into the contemporary home.

A gifting market already crowded with minimalist candles meant we needed a fresh approach for the rebrand. The previous brand lacked a distinct brand identity or content hierarchy which made goals of being stocked by wholesalers harder to achieve.

To fully embrace the story-driven origins of the brand, I created a suite of bold collages derived from vintage illustrations to communicate the product inspiration. A sophisticated, minimal logo suite and considered typography was designed to compliment the graphics without overwhelming them. 

To relaunch the products, I collaborated on a shoot with Libby from Elderflower Ephemera to shoot product imagery and life-style driven social media content. The mostly-monochromatic images showcase all sides of the packaging and embrace the playful energy of the brand.