Crimson Culture lovingly produces small-batch, luxury coco soy candles in Brisbane, Australia. Each carefully-curated fragrance is inspired by a historical figure or dreamy destination and is intended to bring a whimsical presence into the contemporary home.
A gifting market already crowded with minimalist candles meant we needed a fresh approach for the rebrand. The previous brand lacked a distinct brand identity or content hierarchy which made goals of being stocked by wholesalers harder to achieve.
To fully embrace the story-driven origins of the brand, I created a suite of bold collages derived from vintage illustrations to communicate the product inspiration. A sophisticated, minimal logo suite and considered typography was designed to compliment the graphics without overwhelming them.
To relaunch the products, I collaborated on a shoot with Libby from Elderflower Ephemera to shoot product imagery and life-style driven social media content. The mostly-monochromatic images showcase all sides of the packaging and embrace the playful energy of the brand.
Moss & Brooke
HeartRadiance
Live A Love Riot
Soap Cult Australia
Sonture
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—