Vicki Garcia is a highly experienced guide that works to empower people to be their most confident and genuine selves. Her premier offering Live A Love Riot includes private and group coaching options as well as human design.
Vicki required a brand that perfectly communicated her blended approach of training and experience with intuition and emotional insight. Working in a very saturated market, it was essential that LALR stood out from competitors with a visual language that felt luxe and high-end but was also approachable.
Vicki’s approach (and desired aesthetic) was all about conveying contrast and a dark elegance. A custom logotype featuring sharp angles and flowing curves helps to showcase this alongside a rich jewel-tone inspired colour palette. Supporting graphics see botanicals and anatomical elements (a reference to Vicki’s scientific background) be used to create expressive collage-style assets that can be layered for impact or used alone for a minimalist feel. My favourite part of the brand identity sees rich historical paintings be ‘glitched’ as another way to showcase the duality of Vicki’s methodology.
Work with Vicki here.
I didn't expect my brand to be a foundation for everything I create in my business. I didn't anticipate me leaning on it as an anchor.
I feel proud to send someone to my website and my social media pages. I used to cringe when someone told me they went to my website. Now I feel confident that my brand and website represent me and my business in an aligned way.
Your excitement and understanding of my business was so beautiful. I appreciated that you could see my vision right away even though for me, it was more of an energy than a vision at that point.
Your level of detail is amazing. I was blown away by what you delivered. It was beyond any expectation I had.
Vicki Garcia
Live a Love Riot
HeartRadiance
Anna Rogan
Elderflower Ephemera
Sarah Stanford
Fred Archer
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
