Anna Rogan is a copywriter that champions a 'you, but better' brand voice approach in everything that she does. From traditional writing services to her innovative content marketing club, Anna’s approach is driven by inclusivity and her strong values.
Having outgrown a brand identity from many years ago, Anna needed a brand that fused her writing chops with her fun, 'come adventure with me' spirit. Flexible typography with a large array of visual options was an essential consideration with words the key content delivered across social media.
Taking inspiration from an imagined vintage summer camp, the brand identity is centered around hand-painted textures and graphic retro shapes that pair perfectly with typography-heavy content. The gently arched logotype brings a fun but authoritative energy to the brand while the sophisticated monogram is perfect for garnishing smaller applications. The slightly-dusty colour palette inspired by Australian flowers has been tweaked inline with Anna's values of accessibility to allow for legibility and ease of reading across all touchpoints.
See Anna's work here.
Squarespace Website by Fáilte Studio. Brand photography by Sister Scout Studio.
I loved the artistic and out-of-the box techniques you used to create something uniquely me.
I feel like my new visuals better representation my brand and my business. My new branding has given me a more polished, professional and creative platform to engage my audience and potential clients. And it just feels more ME. I'm proud of my new branding- it feels good to share it with the world. I'm no longer cringing when I share branded content but confident that the visuals are doing my message justice.
I just loved how much time and care you took to really see and GET my brand. I loved your brand strategy breakdown (I'd be trying to get something like that created for a long time and you NAILED it). I loved the perspective you brought to me and what I do. I loved the artistic and out-of-the box techniques you used to create something uniquely me (I will never get over those paint schmears created using REAL PAINT). AND I loved the support you provided to help me launch and use all the designs without totally f*cking them up.
Anna Rogan
Sarah Stanford
Live a Love Riot
Social Proof Sidekick
Damn Write
Heartstory
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
