The perfect fusion between personality and strategy, Ami Williamson is an e-commerce copywriter with a ‘slightly evil genius’ soul. Her innovative approach applies to her work with AI that teaches business owners how to best utilise AI in a way that aligns with their brand voice.
After many years working with clients, Ami felt like she’d outgrown her old branding and needed visuals that better represented her unique and strategy-driven approach. As her brand grew, it felt more important to have a professional brand identity so she could best approach marketing opportunities and feature requests.
I created a vintage-inspired system that combines Ami’s quirky tone with imagery that conveys her analytical expertise. The logotype is stripped back with a calligraphic feel; the lightning icon symbolising the spark of inspiration or the moment where a great idea hits. The star of the rebrand is a suite of intriguing collage assemblages that convey Ami’s status as a transformative alchemist- she brings disparate worlds together into copy that is unique, strategic and impactful. Alongside complex hero collages and more simplified supporting graphics, I also created a suite of vintage background patterns that allow Ami to have flexibility in creating her own content.
See Ami's work here.
My daily website views has increased (2-3x), and I think it’s because people just want to look at it all in detail.
The rebrand has been a HUGE hit. I’ve had A LOT of people reach out about it… a few weeks in and I still get random emails or DMs or Slack messages professing love for it. I’m getting higher quality enquiries from bigger companies that place a higher value on copy. One of the best investments I’ve ever made in my business.
Ami Williamson Damn Write
Anna Rogan
Sarah Stanford
Social Proof Sidekick
Live A Love Riot
Edenki
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
