Strong Digital is a design and development studio obsessed with providing strategic, efficient, and well-built websites. As a start-up, I was tasked with creating a full brand identity that took inspiration from the vintage circus strong man.
Digital agencies are notorious for having generic and overly minimal brand identities with little personality. To stand out, it was important that the brand identity feel unique and reflect the passionate, fun-loving team.
Combining classic tattoo graphics with quirky design and computing elements, Strong Digital stands out in the sea of flat design showcased by most digital agencies. The brand identity gives the business a memorable persona and communicates that its team are real people with bold personalities- definitely not just tech support.
Across social media, an authentic and playful persona was created through branded graphics, vintage-style type-setting and in-house created photography. By taking my own Brisbane-centric photographic content, Strong cements itself as part of the community and in turn, an attractive collaborator to local businesses.
See Strong Digital's work.
This brand was created as part of my role as designer at Strong Digital.
Laura helps cut through all the bullshit.
Her no nonsense approach helped us make decisions on brand direction, and then we ended up with a brand that we are really happy with. Building a new brand from scratch is not easy, particularly when you are so close to the business you are trying to build it can be really difficult to choose your direction and what you want your brand to communicate. Laura worked with us in house to help develop our brand, but also develop some of our client brands as well – and was always able to apply the right approach to each project to ensure we got the right outcome.
Nick Marden
Founder and Director, Strong Digital
Anna Rogan
Kitiya Palaskas
Love Local BNE
Social Proof Sidekick
Wordly
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
