Kitiya Palaskas is a craft-based designer who specialises in prop and installation design, content creation and illustration as well as speaking and workshop facilitation. In addition to her bold and colourful work, she is known for creating resources and writing blogs around DIY projects as well as issues facing creative business owners. Having developed a range of digital and physical products, it was time to transition Kitiya’s online home from Squarespace to Shopify.

With such a colourful aesthetic it was tricky to find a balance between a fun website experience that felt on-brand as well as a more minimal backdrop for portfolio projects to shine. The existing website had a minimal services page that didn’t celebrate Kitiya’s vast experience and included only surface level details (a potential blocker for enquiries). The new website needed to serve multiple audiences (potential clients, creatives interested in written resources and DIY-ers looking for projects and small products) and therefore lots of content needed to be audited and organised to allow for best user flow.

In the strategy phase, we identified that having a potential client enquire was the biggest goal for the website and therefore large CTA’s were created on portfolio and service pages in addition to a rotating prompt on every page. A fun base theme that featured parallax and moving components helped communicate the fun and lively attitude of Kitiya’s work without crowding brand imagery. A functional and easy to navigate portfolio was created (a tricky task on Shopify) as well as extensive resources pages that focussed on growing Kitiya’s email list.

See Kitiya's work here.