Designed in Melbourne, Wicker Darling designs uniquely ridiculous handbags that spark conversation wherever they go. Ethically manufactured by Filipino ateliers, these wicker wonders are pure joy in bag form and are designed for the dopamine-dresser looking to stand out.
When founder Jasmine designed and manufactured a flamingo purse for herself, she didn’t realise how much the business would grow and therefore never created a full brand identity. The original basic Canva-created logo was generic and didn’t adequately represent the fun, energetic spirit of the brand nor the high-end, luxury status of the products. As the business grew (and became a staple for quirky dressers), the need for a polished brand identity that elevated the brand without losing the fun became essential.
Inspired by retro Palm Springs vacations (and the classic postcards that accompany them) the brand identity showcases a tropical, energetic colour-palette. The logo combines a quirky serif with a neon-style flamingo icon- a nod to the first bag and starting point for the label. I created a range of postal-inspired marks and illustrations inspired by Australiana to add personality to small touchpoints and for easy layering when creating social media content. As part of the rebrand, I established a photographic style for creating content (and transforming audience images) that brings joyful celebration into every image (without overpowering the products).
Shop Wicker Darling here.
Brand and website copy by Damn Write.
Knowing you’d gone all in with researching my customers and business made it very easy to completely trust your vision.
I felt my branding lacked cohesion, looked amateur, and wasn’t selling that my brand is a luxury brand. I was, frankly, embarrassed by it.
YOU TOOK SO MUCH TIME TO GET TO KNOW MY BRAND. I loved how thorough you were in asking questions about my brand, my vision, my customer; when you sent through your initial ideas, it was very obvious you understood exactly what my business is about and who my customers are – and you’d obviously taken the time to look through my social media and get a proper feel for who my customers are and how my business operates.
It was clear you weren’t telling me who my customers SHOULD BE; you got to know THEM (and me!), and my relationship with my customers, and that’s clearly what you worked towards. It’s hard to hand your business into the hands of someone who doesn’t get it, but it was very clear YOU GET IT.
I’m feeling far, far more confident about approaching media and potential collaborators with my work now, because everything looks so polished and established!
Jasmine Norrie
Wicker Darling
Candy & Kitsch
The Bad Button
Kitiya Palaskas
Eco Confetti
Parallel
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
