With a past life working in forensic anthropology and museums, Alisha brings a unique knowledge and understanding to the world of corsets. The Bad Button specialises in bold bespoke pieces with ready to wear corsets, handmade jewellery and digitised vintage sewing patterns just some of her additional product categories.
Having grown the business over many years, Alisha needed a brand identity that felt as premium as her offering. With so many varied aesthetics served and documented in her bespoke portfolio, the brand visuals offered no consistency or brand recognition. The website also felt dated and didn’t have an intuitive experience for users- large amounts of technical information wasn’t easily findable, resulting in Alisha needing to spend more time and energy responding to emails.
In the strategy phase we established that celebrating beautiful things and artful craftsmanship was a core value of the brand. The art nouveau movement similarly celebrates this mentality so inspiration for the brand identity was formed around this. Rich jewel tones, decorative illustrative elements and a feminine brand logo are joined by the use of arches and ‘frames’ (a common art nouveau motif) throughout the brand. Bright pink and purple tones help to balance the identity and ensure that it remains contemporary and in line with Alisha’s bubbly personality. The website strategy phase helped us define what content we needed to create to better educate browsing customers. As such, extensive information around sizing, materials, product care and customisation were all included in bite-size and easy-to-find places.
Shop The Bad Button here.
Brand and website copy by Damn Write.
I definitely feel that everything has come together visually for the brand. It's much easier to mix and match elements that used to be disparate.
While I was getting plenty of orders, I didn't feel like my brand was entirely cohesive. I have a defined style to my work, but I didn't necessarily have a website or brand components that looked like everything was put together.
I definitely feel that everything has come together visually for the brand. It's much easier to mix and match elements that used to be disparate, which I quite like. Having social media templates that I can drop images into does make things significantly easier when I force myself over to the computer to post them. I've found that I like packaging items up to ship, because it scratches that part of my brain that wants everything to coordinate without being matchy-matchy.
Beyond that, I received quite the compliments from staff at my state art's council. They've routinely called on me to be a representative of the higher caliber of artists that the state contains, be that for PR work, board meetings or the occasional soundbite with my state's elected representatives. But with my newest work being presented in such a tidy package, I got lots of compliments that all basically boiled down to "you've always presented your art well, but this is the kind of presentation that we'd love to see from all of our artists."
Alisha Martin
The Bad Button
Edenki
Uncommon Store
Kelly Woodcroft
Wicker Darling
Astille
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
