The Quirky Cup Collective is a stationery and accessories brand who crafts lush book-ish goods for passionate readers. Specialising in e-reader accessories, reading journals and all manner of book-centric products (such as journals, bookmarks, enamel pins, stickers), the brand is known for its mix of classic design aesthetic alongside tongue-in-cheek personality.

While I was originally hired to help maintain the old website, it soon became apparent that the brand would massively benefit from an overhaul of the brand identity and the Shopify website. Founder Sydonie’s detailed product design and lush photography looked incredible but was being held back by simple DIY branding and a personality-free online experience. This project was thus largely about ensuring the brand identity and website experience matched the immaculate experience found in every other part of the business.

The core goal of the brand identity was to induce a feeling of cosiness, luxe opulence and high end detailing. A custom logotype inspired by the historical engraving found in academic buildings feels classic and authoritative and perfectly suits the slightly Victorian-design style of products. The brand icon communicates the idea of how books transport us and open up new worlds by turning the TQCC abbreviation into the top of a vintage feeling key monogram. A rich jewel-toned palette blends with various product ranges while ornamental supporting marks and illustrations provide personality and garnish across packaging and the Shopify build.

With 80% of website traffic taking place on mobile devices, all decision-making was centered on making this the best possible experience with mindfulness applied to scrolling, animations and ease of reading. The brand’s digital home keeps to a fairly minimal creamy palette to allow the product photography to sing while considered restructuring of product details allows browsers to totally understand the product features and detailing.

Shop The Quirky Cup Collective here.