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Brand Strategy, Identity Design, Social Media Template Design

Love Always Classroom

Love Always Classroom translates years of teaching experience into high quality and engaging classroom resources. Created with Australian-specific content (and the state education departments) in mind, these digital products are provided in ready-to-go and customisable formats so that teachers can create their ultimate classroom experience with ease.

The Challenge

Founder Joceyln needed a brand identity that communicated the high-quality and experience-backed nature of her products. In a sea of beige minimalist brands, it was important that Love Always Classroom was filled with joy and communicated the down-to-earth authentic nature of the brand.

The Solution

The core of the brand identity is a ‘curated rainbow’ that brings a fun loving energy without making things feel too childlike or messy. This energetic palette is expanded to a wide suite of supporting graphics including retro-inspired geometric shapes, energetic squiggles, expressive typography and fun gradients inspired by retro iceblocks. The slightly retro-inspired logo features interchangeable illustrations that have been animated for use on the website. A custom monogram featuring a heavy monoline helps to link the logo elements to the support graphics in every touchpoint. 

The Work

Shop Love Always Classroom here.

  • If I hadn't been able to secure professional services and the resources Laura provided me with, I probably would have just closed the business down. It is a passion project and I now feel excited to continue working on it. I feel like my ship has a rudder!

    Laura is honest, professional and realistic. She has a high level of knowledge and insight into brands, social media, website design and what is happening in the industry. Laura makes you feel at ease and is just as excited about your brand as you are. 

    Laura takes what you are saying and curates it for your brand and what customers need to see. I think if you go in wanting a specific identity, you may be disappointed - meaning that the brand is curated with you, but with your customer in mind. 

    Laura asks for feedback at each stage and with her knowledge and skills adapts your vision to become a professional brand. It would be very easy for Laura to take exactly what you are saying and not overlay her professional knowledge, but she knows that this isn't what customers are looking for - they want something that stands out, has an identity, is polished and looks like it has merit beyond your own ideas. 

    I think that Laura's knowledge and ability to work outside the box makes her stand out from others. 

    Jocelyn Robinson

    Love Always Classroom

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Or view all work
Obscurio & Co. brand designer Laura Richter headshot. This strategic logo designer is wearing as pink dress, has blue hair and is smiling brightly. There are purple light flares over the whole image.

Meet your Brand Designer

That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.

I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique. 

If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).

Get shaken not stirred—
Explore Design Services
Or learn more about Laura here

Get clear + confident in your business.
Get surprised + inspired by your brand.
Get Obscurio & Co.

A custom gif for brand designer Obscurio & Co.- a blue blobby shape shaking with the words 'enquire now' on it.

I am fortunate to live and carry out my work on Turrbal land, where sovereignty was never ceded. This land always was, and always will be Aboriginal land.

I am welcoming and accepting of people from diverse backgrounds and identities, and strive to create an accessible and inclusive environment for all 🏳️‍🌈

Products, brand identity, Shopify design and everything by me. Development by Lyndon Moore. Website copy by Anna Rogan. Brand headshots by Jill Kerswill.

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a cat version of laura
a cat version of lyndon
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