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But What To Wear

Jessica Ewings of But What To Wear is an editorial stylist and content creator who combines quirky personality with fashion-infused storytelling.

Death Valley Store

Death Valley Store is an e-commerce jewellery brand inspired by a rock’n’roll coolness and deserts of the USA. The edgy pieces reflect the confident nature of the customer base- beauty guarded by hidden dangers.

I am fortunate to live and carry out my work on Turrbal land, where sovereignty was never ceded. This land always was, and always will be Aboriginal land.

I am welcoming and accepting of people from diverse backgrounds and identities, and strive to create an accessible and inclusive environment for all 🏳️‍🌈

Products, brand identity, Shopify design and everything by me. Development by Lyndon Moore. Website copy by Anna Rogan. Brand headshots by Jill Kerswill.

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But What To Wear

Death Valley Store