Journal

Helena Rose

Helena Rose is a high-end headwear and accessories who created elegant pieces sure to be treasured for years to come. Since the creation of this brand identity, Helena has pivoted to become a florist and uses the brand identity for that business.

But What To Wear

Jessica Ewings of But What To Wear is an editorial stylist and content creator who combines quirky personality with fashion-infused storytelling.

Death Valley Store

Death Valley Store is an e-commerce jewellery brand inspired by a rock’n’roll coolness and deserts of the USA. The edgy pieces reflect the confident nature of the customer base- beauty guarded by hidden dangers.

I am fortunate to live and carry out my work on Turrbal land, where sovereignty was never ceded. This land always was, and always will be Aboriginal land.

I am welcoming and accepting of people from diverse backgrounds and identities, and strive to create an accessible and inclusive environment for all 🏳️‍🌈

Products, brand identity, Shopify design and everything by me. Development by Lyndon Moore. Website copy by Anna Rogan. Brand headshots by Jill Kerswill.

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Journal

Helena Rose

But What To Wear

Death Valley Store