The New Garde (now closed) is a full-stack fashion agency providing branding and design, development, production and PR/marketing for emerging fashion designers.

Focused on the first years of launching a fashion label, the digital workbook encompasses almost 250 pages of content and templates to guide the reader through fashion business essentials such as costings, customer ethnography, production handover and PR campaign development. The workbook is designed in line with The New Garde’s brand guidelines and is clean and simple to accomodate the many unique layouts required. This workbook isn’t about full-bleed photography and show-off layout design- it’s a practical document that champions user experience in a digital (and potentially printed) format.

To accompany the workbook launch, a promotional campaign offering a free discovery session with The New Garde founder, Jodie Hilton was offered and bold campaign graphics using the brand’s signature red flooded all digital channels.