After one too many Christmases working in retail, I was pushed to create a small range of products to gift to friends still working in the industry. Foiled Christmas tags embellished with swear-filled greetings were combined with body-care products that represented the mood of being ‘festive’ over the retail season.
A minimal identity suite allowed the brand to feel contemporary with witchy illustrations and typography bringing edge to an area that is often painted with the “Mom handmade DIY-er” brush.
Edenki
Uncommon Store
Love Local BNE
Soap Cult Australia
Moss & Brooke
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
