Fred Archer is a bespoke womens-wear label that explores opposing forces such as masculine/feminine, sophisticated/uncontrived and relaxed/elegant.
By selecting and customising a contemporary, weighted serif I was able to bring a high end and aspirational feeling to the brand. Minimal colours and clean typography allows the pieces to retain prominence with close-up elements of the signature frills and texture being used for pre-launch collateral. For the Californian Arthouse collection I created a simple concertina lookbook that used complimentary warm tones and textures alongside lush photography shot in LA.
Follow Fred Archer here.
This brand was created as part of my role as designer at The New Garde, a full-service agency for the fashion industry (now closed).
Astille
The Bad Button
Uncommon Store
Wicker Darling
Edenki
That's me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.
I specialise in small businesses, good brand strategy and thoughtful design. Here I create strategic, functional and aesthetically exciting brands with a twist of the unique.
If your small business is here to shake things up— I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).
Get shaken not stirred—
