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Short answer— no.

Long answer— investing in a brand strategy won’t be the right fit for every business. But it is the right fit for Obscurio & Co.

I want the very best for my clients and I know that a logo, brochure, website or *insert other asset here* created without a clear brand strategy won’t give you the very best. They won’t differentiate you in the market, connect in a meaningful way with your audience, or make you money. And you’ll probably end up back at the design drawing board in 6 to 12 months.

The good news is— an investment in your brand strategy is an investment in more than just a *insert asset here*. It’s an investment in your own clarity and confidence as a business owner, and your long-term growth and success. It’s also an investment that means you won’t need to re-do your design and visuals for years to come.

If you’re not looking for market differentiation, business growth or to really stand out and make a connection with your brand— or you just need something professional-looking that will get your business by for now— you may not need the full strategy process. Which means you may not need Obscurio & Co. 

Some signs you may not be ready for brand strategy and custom design right now— you don’t know exactly who your target market is, you haven’t resolved your core product or service offering, you’re unclear about how you want to position your business, you’re still evolving your brand messaging, mission or core idea, you’re a new business or start-up (lot’s of pivoting in those early years!)

The process of creating your brand strategy and custom design can help you clarify certain parts of your business but if things are still in flux (or will change again in the not-too-distant future)— it’s probably wise to hold off until things in your business are more set.

If you’re not sure whether now is the right time to invest in your brand, let’s chat. I want the best outcomes for you, so won’t hesitate to recommend you wait if that feels like the right move.

I don’t do one-size-fits-all or package pricing, every quote is custom because every project has its own scope and goals.

Having said that, I know it’s helpful to have a ballpark figure to work out whether you have the budget to invest in your brand right now. With that in mind, the general range for a full project with me is in the vicinity of $6,000 - $25,000. But please be aware that your project quote may be quite different from this!

We’ll talk numbers during our intro call and your custom quote will be included in your proposal for approval.

Absolutely!

Branding is a big investment, we can work together to create a payment plan that is realistic and doable for you. It’s sometimes months before we kick off our project together (refer to “when can we start?”) so there’s often enough time for us to space the payments out, especially if you like to plan ahead.

I’m a one-human show so I’m generally booked out at least a couple of months in advance.

The sooner you get in touch to book a spot in my schedule the better, even if you’re not 100% sure (we can chat through it all) or you think you have plenty of time (it creeps up fast).

If you have a particularly tight deadline, I’ll do what I can, but a rush fee may apply.

Most projects take around 12 to 16 weeks from the strategy discovery session through to launch and ongoing support. But each project is different (more assets and more complexity takes more time to deliver). 

We’ll discuss project timelines and key dates in our intro call and I’ll map everything out in your custom project proposal— so you’ll know exactly what to expect before you hit approve.

If you’re looking for a faster turnaround we can chat about what’s realistic, but a rush fee may apply.

We’ll explore different visual options and possibilities during the brand strategy and creative direction phase. All that time we spend together rolling around in strategy and creative direction means we don’t need to waste time, energy, or money on creating a bunch of concepts and designs you’ll never use. And by the design and refine phase I’ll be working on a single design concept that we’ve agreed on together..

No, I’m a lover of simple, elegant e-commerce solutions and Shopify fits the bill. Working with Shopify means I can focus my time and energy on developing all the complex layers of your brand strategy and identity— not just your website. 

I understand that Shopify isn’t always the best fit, especially for service-based businesses that are often more at home on Squarespace, WordPress or Webflow. If that’s the case for your business, I have a network of talented web designers (seriously, the best in the business) that I can refer you to, who have the skills and experience to develop and design your website using your custom Obscurio & Co. brand strategy and identity.

Of course, I’d love to help! I can accommodate ad-hoc design work and updates as part of a studio day. We’ll work together to create a to-do list and I’ll get through as much as physically (and mentally!) possible on your booked day.

Love an inquisitive mind. Slide on over here, or shoot me an email, and I’ll answer your questions as best I can.

You can also download my service guide here if you're not quite ready for the commitment.