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The check-up you didn't know you needed

The Ultimate Shopify Audit

$704.00
$880.00
Limited Introductory Discount Sale

Use code GuineaPig for 20% off, limited spaces only.

Have you found yourself feeling stuck with your Shopify website? Maybe you're finding certain functionality limiting? Can't get it to look as polished or professional as you'd like? Or there's a problem you can't quite diagnose? Let me shine a light across every part of your e-commerce store to uncover the hidden design gremlins, the silent speed-killers and the sneaky conversion leaks.

 

The Ultimate Shopify Audit is an expansive deep-dive into your entire Shopify website. After years working with small businesses on creating, improving and maintaining their digital storefronts, I bring my eagle eyes to every part of your site- from how your brand story and identity is communicated to how every piece of content is structured (think your navigation, collections, products, content pages and more). I'll analyse every piece of your website and provide you with an expansive guide of improvements and actually-easy actions you can do to make your digital home more professional, easier to navigate and (long-term) more profitable.

 

In this service, you'll receive:

  • A clear, friendly report (no jargon) that flags what’s working, what’s hiding in the shadows and what I'd recommend you fix or enhance.
  • A recorded video walking your through the report to show your where and how to fix things.
  • A collaborative document to ask questions and get any clarification you need.

 

This Audit is perfect for those who have built their own Shopify website and are looking to optimise what they can. While I'm (obviously) concerned with the much-spoken about elements of site-speed and conversion, this service goes deeper. I'll evaluate your e-commerce website as a whole so I can best uncover problems you didn't even know were there.

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What I'll review as part of your Shopify Audit—

General Functionality

Is your site speed up to scratch? Have you completed all of the required elements in set-up? Are there any glaring errors that have been missed because you're too close to things?
First Impressions

When a new customer lands on your website, do they know what your product is (and if it's right for them)? Is the structure, organisational flow and key brand copy of your homepage putting your best foot forward?
Shopify Themes

Is your chosen theme being used to it's maximum potential alongside Shopify's internal features? Do you need recommendations for a theme that is aligned to your goals and product offering?
Brand Representation

How well is your website telling your brand story? Is your brand identity (your logo, colour palette, typography and supporting elements), product photography and written copy working together? Is your desired message or brand positioning being communicated to your target customer?
Menus and Navigation

How well organised is your main menu, product infrastructure and footer? Does it translate responsively to tablet and mobile? Are there other opportunities on your website for menus or navigation?
Product Listings

The big one! Are your product listings well organised? Is it easy for customers to find all the information they need? Are they convinced to buy, or are you being too cautious? Are you using metafields and dynamic content to make your life easier? Is additional brand story content going to transition browsers into buyers? Do you have available add-on purchases or links to up-sells?
Collections and Organisation

How well have you structured your collections? Are they automated? Have you made the most of product filtering to help your customers browse in their own way? Do different collections require different information or content to be present?
Your Pages and Content

Is it easy for your customers to find the right information? What's the status of content pages (eg. About, Wholesale and Stockists, Press)? Is there a blog? Are the policies and FAQs easy to understand? Are there any new pages that would be helpful to your customer (and in turn, help you make more sales?)
Social Proof

Are you collecting and using customer reviews and testimonials in the best way?
SEO

Are you using Shopify's native SEO features to their max? What are some easy changes to your process to improve your search engine rankings?
Accessibility

Is your website welcoming and inclusive to those with accessibility needs (eg. use a screen reader, need high contrast or definition due to colour blindness)?

Marketing Integrations

Are your marketing channels (eg. email marketing, social media, reviews) well used in your Shopify site?

Apps

Are you using the best Apps in your store? Are there additions to your store which would greatly impact your customer experience or make your life easier?

The Process

01. Schedule your Audit


02. Prep your Questionnaire


03. Await your Audit


04. Prepare Feedback and Questions

Book your Shopify Audit via my Dubsado scheduler. I only have capacity for a handful of audits per month so if you have a tight timeline, let me know and I'll do my best to fit you in.

You'll complete a Questionnaire to provide me with an overview of your business, your website and any specific pain points you've identified. I'll also request collaborator access to your Shopify site so I can deep dive behind-the-scenes.

I get to work! I'll go through your website extensively and document everything. I'll record a Loom video to show-and-tell my findings to make everything as clear and easy to implement as possible.

After reviewing your audit, you can add comments, clarifications and questions to our collaborative document. I'll review and answer any questions you have within seven business days.

Don't take my word for it

  • There’s peace in my brain that the website is the best it can be for our community. And peace in my brain that my brand has a solid strategy in place to succeed and survive.

    Laura took extra time and care in understanding our goals and researching competitors to create the best solution and strategy for us. We reviewed all elements of the business, not just the digital parts. Laura provided infrastructure for us to make future improvements and additions to the website with ease, as we grow and are ready for them.

    Jessie Short

    Stash World

Frequently Asked Questions

Will this service instantly transform a struggling business to a booming, successful one?

No, but it can help lay the groundwork.

I really try and find EVERY possible issue and improvement during my audits but at the end of the day, it's up to YOU to implement my findings. I think sometimes business owners get overwhelmed but remember it's a long game- some changes will be quick and easy to make while others will take time and resources.

Also, while your website is at the core of an e-commerce business, it's important to flag all the other moving parts (email marketing, branding, paid ads, SEO, social media content AND MORE) that contribute to your business' success. I'll always always do my best, but it's not possible for me to fix every single problem or frustration you're having in your business.

Will you look at every part of Shopify?

I try and do my absolute best, but probably not.

Shopify is a HUGE platform- things are happening in multiple places (products, collections, themes, blogs, pages, apps, emails, navigation, policies, settings, preferences, orders, content just to name a few) so it's unrealistic to say I'll be able to look at every single element and touchpoint over the few hours I audit your site.

That being said- I always try and focus on areas that will are easy for clients to edit/ work on that will have the most ROI.

The more detail you can provide in your questionnaire (including existing complexities and issues), the faster I can solve the problem and therefore the more time I'll be able to spend exploring.

What if I need help implementing your suggestions?

I can help with that!

If there's a handful of things you'd like help with (or maybe you have other things on your own existing to-do list!), you can look to book an intensive design day with me. This is a bundle of six hours blocked out for your brand where I’ll work through a list in prioritised order.

I only schedule a couple of these per month so book early or get in touch to be locked into my schedule.

My website isn't on Shopify. Can you still help me?

Yes (and no). This service is specifically for Shopify users however my UX/ UI experience can be applied to analysing other websites. Contact me directly to discuss what this could look like for you.

I think I need a new Shopify website entirely. Can you help with that?

Absolutely! You can read more about my Shopify services here or enquire directly to work with me here.

All of my Shopify build services include an audit/ strategy phase so you won't be missing out!
Obscurio & Co. brand designer Laura Richter headshot. This strategic logo designer is wearing as pink dress, has blue hair and is smiling brightly. There are purple light flares over the whole image.

About your Auditor

Meet Laura

Laura Richter is a brand strategist and designer, and the founder of Brisbane-based brand studio Obscurio & Co. where she helps small niche businesses find, capture and celebrate their unique.

Over the last ten years, Laura has worked extensively with e-commerce brands across lifestyle, stationery, fashion and beauty industries. She prides herself on crafting websites that not only look beautiful but are UX and conversion focused.
Learn more about Laura
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I am fortunate to live and carry out my work on Turrbal land, where sovereignty was never ceded. This land always was, and always will be Aboriginal land.
I am welcoming and accepting of people from diverse backgrounds and identities, and strive to create an accessible and inclusive environment for all 🏳️‍🌈

Products, brand identity, Shopify design and everything by me. Development by Lyndon Moore. Website copy by Anna Rogan. Brand headshots by Jill Kerswill.

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