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    <loc>https://obscurioand.co/blogs/journal/death-valley-store</loc>
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      <image:title>Death Valley Store</image:title>
      <image:caption>Jewellery packaging examples image of the Death Valley Store tissue paper. The sheets show a warm cream with a variety of western-inspired brown illustrations including a ram, snakes, guns, hearts, skulls, scorpions and a rope. </image:caption>
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    <loc>https://obscurioand.co/blogs/media/this-creative-life-podcast</loc>
    <lastmod>2025-04-04T10:01:03+10:00</lastmod>
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      <image:title>This Creative Life Podcast</image:title>
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    <loc>https://obscurioand.co/blogs/journal/but-what-to-wear</loc>
    <lastmod>2024-05-24T10:43:30+10:00</lastmod>
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      <image:title>But What To Wear</image:title>
      <image:caption>Brand designer portfolio image of the imagery the fashion stylist brand design of But What To Wear had to match. The Fashion stylist branding image shows a pair of legs in a white and black striped skirt in a white scene</image:caption>
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    <loc>https://obscurioand.co/blogs/journal/helena-rose</loc>
    <lastmod>2024-05-24T10:43:21+10:00</lastmod>
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      <image:title>Helena Rose</image:title>
      <image:caption>Fashion designer rebranding case study image of the Helena Rose icon. A cream ‘H’ with a curved crossbar sits over a rich red background with rose patterns subtle embellishing. </image:caption>
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    <loc>https://obscurioand.co/blogs/journal/matilda-clancy</loc>
    <lastmod>2024-05-24T10:43:14+10:00</lastmod>
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      <image:title>Matilda &amp; Clancy</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/brighter-day</loc>
    <lastmod>2024-05-24T10:43:05+10:00</lastmod>
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      <image:title>Brighter Day</image:title>
      <image:caption>Inclusive fashion designer branding case study image of the Brighter Day brand logo. On a deep blue background, the quirky serif typeface is set in a light pink and orange. </image:caption>
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    <loc>https://obscurioand.co/blogs/journal/brand-photography-101</loc>
    <lastmod>2025-04-04T17:10:56+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0835/7239/2210/articles/Obscurioandco_quirky-brand-designer-blog-artwork-unique-brand-photography-square.jpg?v=1743750656</image:loc>
      <image:title>Brand Photography 101- What it is and how to get it right</image:title>
      <image:caption>Brand Designer blog article artwork for &quot;Brand Photography 101&apos;. On a painted background sits a collaged hand holding a camera and a black and white grainy image of a woman sticking her tongue out.</image:caption>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/my-business-journey</loc>
    <lastmod>2025-04-04T17:09:57+10:00</lastmod>
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      <image:title>My business journey- from collage artist to brand designer</image:title>
      <image:caption>Blog artwork for the article &quot;My Business Journey&quot;. A very colourful image has bright blue and red collage elements, green butterflies and the designer with a textured background.</image:caption>
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    <loc>https://obscurioand.co/blogs/journal/being-a-chameleon-of-brand-design</loc>
    <lastmod>2025-04-04T17:12:03+10:00</lastmod>
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      <image:title>Being a Chameleon of Brand Design</image:title>
      <image:caption>Brand Designer blog article artwork for &quot;Being a Chameleon of Brand Designer&quot;. On a hazy orange gradient sits lush jungle plants (some digitally glitched) with a dark chameleon at the front. </image:caption>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/planning-a-creative-brand-photoshoot</loc>
    <lastmod>2025-04-04T17:06:00+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0835/7239/2210/articles/Obcurio_planning-a-photoshoot_small_1b39e2d6-2240-48ce-9e5b-d12c21b4d1b8.gif?v=1743750360</image:loc>
      <image:title>How to plan a creative brand photography shoot (and why getting it right is so important)</image:title>
      <image:caption>Brand designer laura wears a pink dress amongst film effects</image:caption>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/museum-explainer</loc>
    <lastmod>2025-04-04T17:07:59+10:00</lastmod>
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      <image:title>Welcome to a Museum for the Curious</image:title>
      <image:caption>A large sandstone museum stands with a blue sky and garden courtyard in the front. The flags hanging have beetle logos and the title &quot;Museum for the Curious&apos; in a bold serif typeface.</image:caption>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/rebrand-wrapped</loc>
    <lastmod>2025-04-04T17:11:16+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0835/7239/2210/articles/Obscurioandco_blog-artwork_rebrand-unwrapped-feature.jpg?v=1743750676</image:loc>
      <image:title>Rebrand Wrapped: A deep dive into rebranding my design studio</image:title>
      <image:caption>A hand holds the Obscurio &amp; Co. custom giftwrap paper</image:caption>
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  </url>
  <url>
    <loc>https://obscurioand.co/blogs/journal/strangegoods-stashworld</loc>
    <lastmod>2025-04-04T10:04:18+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0835/7239/2210/articles/OAC_blog-artwork_stashworld-strangegoods_cover2_f5485382-a75c-4455-ac09-eeb708d3f8ad.jpg?v=1743725058</image:loc>
      <image:title>Merry Kitschmas: A StrangeGoods x Stash World collab</image:title>
      <image:caption>A brand collage by Obscurio &amp; Co. as part of a kitschmas product range shows vintage legs coming out from underneath a pavlova. </image:caption>
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  </url>
  <url>
    <loc>https://obscurioand.co/blogs/journal/curious-people-tamzen-hunter</loc>
    <lastmod>2025-07-09T14:09:54+10:00</lastmod>
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      <image:title>Curious People | Tamzen Hunter</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/curious-people-jill-kerswill</loc>
    <lastmod>2025-07-16T10:30:29+10:00</lastmod>
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      <image:title>Curious People | Jill Kerswill</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/curious-people-rosie-turner</loc>
    <lastmod>2025-07-09T14:12:02+10:00</lastmod>
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      <image:title>Curious People | Rosie Turner</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/curious-people-emma-sjaan-beukers</loc>
    <lastmod>2025-07-09T14:11:00+10:00</lastmod>
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      <image:title>Curious People | Emma Sjaan Beukers</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/curious-people-amy-ludvik</loc>
    <lastmod>2025-07-09T14:10:35+10:00</lastmod>
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      <image:title>Curious People | Amy Ludvik</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/media/brand-chat-with-maker-moxie</loc>
    <lastmod>2025-02-27T12:46:57+10:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0835/7239/2210/articles/obscurioandco-brand-charts_banner.png?v=1740624417</image:loc>
      <image:title>Brand Chat with Maker &amp; Moxie</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/curious-people-jessie-short</loc>
    <lastmod>2025-07-09T14:10:13+10:00</lastmod>
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      <image:title>Curious People | Jessie Short</image:title>
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    <loc>https://obscurioand.co/blogs/journal/your-logo-isnt-everything</loc>
    <lastmod>2025-04-04T16:11:12+10:00</lastmod>
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      <image:title>Your logo isn’t everything (and why focussing on it is killing your brand)</image:title>
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    <loc>https://obscurioand.co/blogs/journal/best-free-stock-photo-resources</loc>
    <lastmod>2025-07-21T16:30:07+10:00</lastmod>
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      <image:title>My best Free Stock Photo Resources</image:title>
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    <loc>https://obscurioand.co/blogs/journal/dubsado-for-brand-design</loc>
    <lastmod>2025-06-26T16:43:54+10:00</lastmod>
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      <image:title>How I use Dubsado in my brand design business</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/media/ilovecreatives-8</loc>
    <lastmod>2025-08-14T11:53:35+10:00</lastmod>
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      <image:title>ilovecreatives</image:title>
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    <loc>https://obscurioand.co/blogs/journal/curious-people-kathleen-illustrated</loc>
    <lastmod>2025-08-08T15:02:02+10:00</lastmod>
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      <image:title>Curious People | Kathleen Illustrated</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/curious-people-ash-bentley</loc>
    <lastmod>2025-10-20T09:00:04+10:00</lastmod>
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      <image:title>Curious People | Ash Bentley</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/curious-people-amber-ladd</loc>
    <lastmod>2025-11-26T13:19:32+10:00</lastmod>
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      <image:title>Curious People | Amber Ladd</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/journal/curious-people-kristen-willis</loc>
    <lastmod>2025-09-15T14:48:52+10:00</lastmod>
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      <image:title>Curious People | Kristen Willis</image:title>
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  <url>
    <loc>https://obscurioand.co/blogs/media/%F0%9F%8E%A8-the-best-graphic-design-newsletters-you-ll-actually-want-in-your-inbox-by-crumpet-club</loc>
    <lastmod>2025-08-14T12:16:42+10:00</lastmod>
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      <image:title>🎨 The Best Graphic Design Newsletters You’ll Actually Want in Your Inbox by Crumpet Club</image:title>
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  </url>
  <url>
    <loc>https://obscurioand.co/blogs/journal/adventures-in-ai-branding-design</loc>
    <lastmod>2026-03-30T13:36:26+10:00</lastmod>
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      <image:title>Adventures in AI branding design: learning new things without losing my soul</image:title>
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